
Do you remember Napster? They're the company that basically invented online sharing of music. This is alternatively known as piracy to some, a way of life to others, and your age likely determines on which side of the debate you fall. Napster has reinvented itself. Again. For a while, they had a service that was indistinguishable from many others: purchase mp3 tracks singly or in albums for a slight bit less than what the CD cost at the store.
Now, Napster has entered the subscription music game. This is an all-you-can-eat plan where you pay them a flat monthly fee of $5 and you can listen to anything you like, and you get to download 5 DRM-free tracks per month. But where it gets interesting is the Napster To-Go plan, clocking in at $15/mo. This gives you access to any of the music on your portable music player.
The basic plan is nice, but comes with only 5 tracks per month, and a requirement that you be tethered to your computer to listen to the 7 million song catalog. Readers of this blog know that I want my music on the go, and this will take forever to fill up the 16GB card in my Nokia phone. But wait, Nokia phones (and Samsung, HTC, Creative, Rio,
etc) support the DRM that protects Napster To Go. Using the service is simplicity itself: find music, click transfer to portable device, wait a couple seconds and you're done. Oh, and Mobbler successfully scrobbles the Napster tracks to last.fm!
Napster is not the first to offer this kind of plan. Microsoft's Zune has had a subscription model for a long time, and you get to keep something like 10 tracks per month that are yours if you decide to end the sub. Real has had a model like this for a long time, as well. But neither of these ever really worked for me, they either require a specialized device, had a limited catalog, or limited support for mobile players.

Napster To-Go, however, works on just about all Nokia phones. In the course of two nights, I nearly filled the 8GB card in my E75, and I am looking forward to filling up the 16GB in my 5800XM (hey, it's call XpressMusic for a reason!). This is possible, as Napster allows me to copy the tracks to up to three devices at any given time. Even better, is that I do not "use up" tracks by transferring and then getting rid of devices. I can simply tell Napster that I no longer want to use that phone, and it clears the way for me to load the tracks onto something new.
I am actually still in the free 7 day trial phase of using this service, and I have taken full advantage of it with nearly 8GB of music downloaded and much listened to, as my
last.fm recent plays will attest. As anyone reading this blog regularly knows, mobile music at a reasonable price and without something else to carry is pretty much the holy grail for me. The ability to instantly grab and transfer anything that catches my fancy so that I have it anywhere just makes me drool. I am not in love with the fact that by signing up with this, I pretty much have to pay for the rest of my life to "keep" the music I listen to, and I wish it came with something like the basic plan of 5 tracks per month that I could keep forever. But seeing that I grabbed 1200 tracks in two days (anywhere between $828 and $1548 at iTunes, depending on what you purchase), I'd say that $15 is a pretty good deal.

DRM obviously places some restrictions on what you can do with the music, but the Napster restrictions are not overly crippling like some schemes in the past. You can burn CDs of the music (does anyone even do this anymore?), place it on up to three portable devices simultaneously, and on to three computers. You cannot -at least not without a little hacking- resize the music files. I like to do this to fit as much music as possible on my device. By sacrificing a little quality, you can often double the amount of tracks on the player. But there are advantages: you no longer have to worry about a hard drive failure that wipes out your collection; all the music is essentially "in the cloud" on Napster's servers and available when and where you want it. And because this is a subscription model, Napster has to work to improve the service to keep you as a customer. Sure, you "lose" the tracks in your collection, but that is probably because you have chosen to go with some other service like Spotify or Last.fm.
This is the future of music, embrace it.
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